July 1, 2024

July 1, 2024

FIGENTA

FIGENTA

FIGENTA

A product experience case study demonstrating trading-style UI, analytical dashboards, real-time DeFi data, and multi-chain financial flows.

A product experience case study demonstrating trading-style UI, analytical dashboards, real-time DeFi data, and multi-chain financial flows.

A product experience case study demonstrating trading-style UI, analytical dashboards, real-time DeFi data, and multi-chain financial flows.

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Year

2024

Client

PRODUCT UI/UX DESIGNER

Category

SAAS
PROJECT OVERVIEW
PROJECT OVERVIEW
PROJECT OVERVIEW

Figenta is presented as the world’s first multi-cross-chain NFT payment system enabling users to purchase NFTs using thousands of tokens across multiple supported chains. The system extends beyond payments into a full DeFi ecosystem with:

  • A cross-chain analytics dashboard

  • Token price history

  • Staking pools

  • Mining pool data

  • Hub for multi-chain operations

  • Real-time APRs, TVL, and 24h volume

  • Liquidity charts

The design challenge revolved around translating deeply technical blockchain and DeFi mechanics into a clear, intuitive, analytical, accessible trading-style dashboard UI.

Figenta is presented as the world’s first multi-cross-chain NFT payment system enabling users to purchase NFTs using thousands of tokens across multiple supported chains. The system extends beyond payments into a full DeFi ecosystem with:

  • A cross-chain analytics dashboard

  • Token price history

  • Staking pools

  • Mining pool data

  • Hub for multi-chain operations

  • Real-time APRs, TVL, and 24h volume

  • Liquidity charts

The design challenge revolved around translating deeply technical blockchain and DeFi mechanics into a clear, intuitive, analytical, accessible trading-style dashboard UI.

Figenta is presented as the world’s first multi-cross-chain NFT payment system enabling users to purchase NFTs using thousands of tokens across multiple supported chains. The system extends beyond payments into a full DeFi ecosystem with:

  • A cross-chain analytics dashboard

  • Token price history

  • Staking pools

  • Mining pool data

  • Hub for multi-chain operations

  • Real-time APRs, TVL, and 24h volume

  • Liquidity charts

The design challenge revolved around translating deeply technical blockchain and DeFi mechanics into a clear, intuitive, analytical, accessible trading-style dashboard UI.

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🎯 MY ROLE & CONTRIBUTION
🎯 MY ROLE & CONTRIBUTION
🎯 MY ROLE & CONTRIBUTION
Lead Product Designer (UX & UI)
  • Data Visualization & Dashboard Architecture

  • Interaction Design & Component System

  • Accessibility & Dark Mode Optimization

  • Mobile-first responsive design for DeFi features

This case study demonstrates hands-on experience in:

✓ Designing analytical dashboards
Trading terminal–style UI patterns
✓ Visualizing real-time financial data
✓ Complex multi-chain data structures
Secure financial flows & Web3 interactions
✓ DeFi UX for staking, liquidity, pools, APRs

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🧩 Problem Statement
🧩 Problem Statement
🧩 Problem Statement

Users interacting with DeFi products face challenges:

  1. Overwhelming Data Density

TVL, APR, staking metrics, liquidity, price trends — often scattered across multiple pages.

  1. Fragmented Multi-Chain Experience

Switching between networks breaks the user flow and confuses beginners.

  1. Poor Visualization of Real-Time Metrics

DeFi numbers change by the second; charts often lag or lack clarity.

  1. NFT purchases restricted to single-chain tokens

Users want to buy NFTs with any token they hold — not just a narrow selection.

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Basketball Board
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🎯 Design Goals
🎯 Design Goals
🎯 Design Goals

Based on the above challenges, I defined these objectives:

  1. Unified Multi-Chain Dashboard

Bring data, pools, rewards, chain activity, tokenomics, and liquidity analytics into one place.

  1. Trading-Terminal Clarity

Adopt visual patterns from crypto exchanges to help users understand complex information quickly.

  1. Real-Time Visualization

Charts, TVL, APR, staking pools, and cross-chain activity had to update dynamically.

  1. Accessible & Mobile-First

Even though the product is data-heavy, interfaces needed to remain accessible and legible across devices.

Based on the above challenges, I defined these objectives:

  1. Unified Multi-Chain Dashboard

Bring data, pools, rewards, chain activity, tokenomics, and liquidity analytics into one place.

  1. Trading-Terminal Clarity

Adopt visual patterns from crypto exchanges to help users understand complex information quickly.

  1. Real-Time Visualization

Charts, TVL, APR, staking pools, and cross-chain activity had to update dynamically.

  1. Accessible & Mobile-First

Even though the product is data-heavy, interfaces needed to remain accessible and legible across devices.

Based on the above challenges, I defined these objectives:

  1. Unified Multi-Chain Dashboard

Bring data, pools, rewards, chain activity, tokenomics, and liquidity analytics into one place.

  1. Trading-Terminal Clarity

Adopt visual patterns from crypto exchanges to help users understand complex information quickly.

  1. Real-Time Visualization

Charts, TVL, APR, staking pools, and cross-chain activity had to update dynamically.

  1. Accessible & Mobile-First

Even though the product is data-heavy, interfaces needed to remain accessible and legible across devices.

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Basketball
Basketball
🛠️ Design Process
🛠️ Design Process
🛠️ Design Process
  1. Research & Competitive Analysis

Benchmarked 12+ DeFi and trading platforms:

  • Binance Earn

  • Uniswap Analytics

  • PancakeSwap Pools

  • TradingView

  • Rainbow Wallet

  • Opensea

Noticed major gaps:

  • Lack of unified dashboards

  • Poor APR presentation

  • Inconsistent multi-chain flows

  1. Information Architecture

I structured Figenta’s IA into the following core surfaces:

  • Dashboard (central analytics hub)

  • Swap (multi-token exchange)

  • Hub (multi-cross-chain routing)

  • Mining Pool (staking + APR analytics)

  • Cross-Chain Pool Tables (TVL, APR, 24h volume)

  • Tokenomics (liquidity, supply, token price history)

The challenge was organizing high-density data into digestible sections.

  1. Research & Competitive Analysis

Benchmarked 12+ DeFi and trading platforms:

  • Binance Earn

  • Uniswap Analytics

  • PancakeSwap Pools

  • TradingView

  • Rainbow Wallet

  • Opensea

Noticed major gaps:

  • Lack of unified dashboards

  • Poor APR presentation

  • Inconsistent multi-chain flows

  1. Information Architecture

I structured Figenta’s IA into the following core surfaces:

  • Dashboard (central analytics hub)

  • Swap (multi-token exchange)

  • Hub (multi-cross-chain routing)

  • Mining Pool (staking + APR analytics)

  • Cross-Chain Pool Tables (TVL, APR, 24h volume)

  • Tokenomics (liquidity, supply, token price history)

The challenge was organizing high-density data into digestible sections.

  1. Research & Competitive Analysis

Benchmarked 12+ DeFi and trading platforms:

  • Binance Earn

  • Uniswap Analytics

  • PancakeSwap Pools

  • TradingView

  • Rainbow Wallet

  • Opensea

Noticed major gaps:

  • Lack of unified dashboards

  • Poor APR presentation

  • Inconsistent multi-chain flows

  1. Information Architecture

I structured Figenta’s IA into the following core surfaces:

  • Dashboard (central analytics hub)

  • Swap (multi-token exchange)

  • Hub (multi-cross-chain routing)

  • Mining Pool (staking + APR analytics)

  • Cross-Chain Pool Tables (TVL, APR, 24h volume)

  • Tokenomics (liquidity, supply, token price history)

The challenge was organizing high-density data into digestible sections.

📊 Key UX Solutions & Screens
📊 Key UX Solutions & Screens
📊 Key UX Solutions & Screens
🖥️ 1. Unified Analytics Dashboard (Trading UI)

The dashboard combines TVL, price history, staking pools, multi-chain activity, and token statistics.

Data included:

  • FGA token price ($2.00)

  • Max supply, total supply, TVL

  • Liquidity charts ($3B+)

  • Volume charts ($8M+)

Design Decisions
  • Adopted a trading-terminal grid layout

  • Prioritized dark mode for clarity

  • Created interactive charts using a TradingView-style layout

  • Used consistent visual hierarchy for numerical data

🖥️ 1. Unified Analytics Dashboard (Trading UI)

The dashboard combines TVL, price history, staking pools, multi-chain activity, and token statistics.

Data included:

  • FGA token price ($2.00)

  • Max supply, total supply, TVL

  • Liquidity charts ($3B+)

  • Volume charts ($8M+)

Design Decisions
  • Adopted a trading-terminal grid layout

  • Prioritized dark mode for clarity

  • Created interactive charts using a TradingView-style layout

  • Used consistent visual hierarchy for numerical data

🖥️ 1. Unified Analytics Dashboard (Trading UI)

The dashboard combines TVL, price history, staking pools, multi-chain activity, and token statistics.

Data included:

  • FGA token price ($2.00)

  • Max supply, total supply, TVL

  • Liquidity charts ($3B+)

  • Volume charts ($8M+)

Design Decisions
  • Adopted a trading-terminal grid layout

  • Prioritized dark mode for clarity

  • Created interactive charts using a TradingView-style layout

  • Used consistent visual hierarchy for numerical data

📊 2. Liquidity & Volume Charts

Charts show data across Day / Week / Month / Year with clean axis scaling.

Design Features:
  • Smooth multi-period transitions

  • Candlestick-inspired line charts

  • Always-on hover tooltips

  • Clear value ranges (e.g., $0B–$5B)

📊 2. Liquidity & Volume Charts

Charts show data across Day / Week / Month / Year with clean axis scaling.

Design Features:
  • Smooth multi-period transitions

  • Candlestick-inspired line charts

  • Always-on hover tooltips

  • Clear value ranges (e.g., $0B–$5B)

📊 2. Liquidity & Volume Charts

Charts show data across Day / Week / Month / Year with clean axis scaling.

Design Features:
  • Smooth multi-period transitions

  • Candlestick-inspired line charts

  • Always-on hover tooltips

  • Clear value ranges (e.g., $0B–$5B)

📈 3. Multi-Chain Pool Tables

Users compare chain performance across networks.

Metrics:
  • TVL

  • 24h Volume

  • Highest APR

  • Network (ETH Mainnet, BNB, Avalanche)

UX Approach:
  • Tables optimized for sorting

  • Highlighted highest APR using color-coded badges

  • Clear row spacing to reduce cognitive load

  • Sticky headers for long scrolling

📈 3. Multi-Chain Pool Tables

Users compare chain performance across networks.

Metrics:
  • TVL

  • 24h Volume

  • Highest APR

  • Network (ETH Mainnet, BNB, Avalanche)

UX Approach:
  • Tables optimized for sorting

  • Highlighted highest APR using color-coded badges

  • Clear row spacing to reduce cognitive load

  • Sticky headers for long scrolling

📈 3. Multi-Chain Pool Tables

Users compare chain performance across networks.

Metrics:
  • TVL

  • 24h Volume

  • Highest APR

  • Network (ETH Mainnet, BNB, Avalanche)

UX Approach:
  • Tables optimized for sorting

  • Highlighted highest APR using color-coded badges

  • Clear row spacing to reduce cognitive load

  • Sticky headers for long scrolling

💰 4. Mining Pools (Staking UX)

Displayed top pools like 1INCH, AAVE, ATA with:

  • Total staking

  • APR %

  • Direct CTA (“Stake”)

Example values used:

  • 1INCH — 73.21% APR

  • ATA — 46.32% APR

UX Improvements
  • Reward breakdown tooltips

  • APR explanation modal

  • Visual token logos for quick scanning

💰 4. Mining Pools (Staking UX)

Displayed top pools like 1INCH, AAVE, ATA with:

  • Total staking

  • APR %

  • Direct CTA (“Stake”)

Example values used:

  • 1INCH — 73.21% APR

  • ATA — 46.32% APR

UX Improvements
  • Reward breakdown tooltips

  • APR explanation modal

  • Visual token logos for quick scanning

📊 2. Liquidity & Volume Charts

Charts show data across Day / Week / Month / Year with clean axis scaling.

Design Features:
  • Smooth multi-period transitions

  • Candlestick-inspired line charts

  • Always-on hover tooltips

  • Clear value ranges (e.g., $0B–$5B)

🔗 5. Multi-Cross-Chain Hub

This was the most complex section — the hub serves as a bridge across chains.

UX Challenges
  • Showing cross-chain compatibility

  • Communicating transfer fees

  • Presenting 24h volume per chain in a familiar, exchange-like format

UX Solutions
  • Introduced chain-branded color patterns

  • Added subtle hover micro-interactions

  • Designed a flow where chain switching never reloads the page

🔗 5. Multi-Cross-Chain Hub

This was the most complex section — the hub serves as a bridge across chains.

UX Challenges
  • Showing cross-chain compatibility

  • Communicating transfer fees

  • Presenting 24h volume per chain in a familiar, exchange-like format

UX Solutions
  • Introduced chain-branded color patterns

  • Added subtle hover micro-interactions

  • Designed a flow where chain switching never reloads the page

💰 4. Mining Pools (Staking UX)

Displayed top pools like 1INCH, AAVE, ATA with:

  • Total staking

  • APR %

  • Direct CTA (“Stake”)

Example values used:

  • 1INCH — 73.21% APR

  • ATA — 46.32% APR

UX Improvements
  • Reward breakdown tooltips

  • APR explanation modal

  • Visual token logos for quick scanning

🔗 5. Multi-Cross-Chain Hub

This was the most complex section — the hub serves as a bridge across chains.

UX Challenges
  • Showing cross-chain compatibility

  • Communicating transfer fees

  • Presenting 24h volume per chain in a familiar, exchange-like format

UX Solutions
  • Introduced chain-branded color patterns

  • Added subtle hover micro-interactions

  • Designed a flow where chain switching never reloads the page

🧮 6. Tokenomics Page

Token usage, supply, and liquidity visuals were displayed using:

  • Supply bars

  • Price history chart

  • Liquidity distribution

  • Token growth trend (e.g. 34.65% price change)

This required translating heavy blockchain data into simple UI components.

🧮 6. Tokenomics Page

Token usage, supply, and liquidity visuals were displayed using:

  • Supply bars

  • Price history chart

  • Liquidity distribution

  • Token growth trend (e.g. 34.65% price change)

This required translating heavy blockchain data into simple UI components.

🧮 6. Tokenomics Page

Token usage, supply, and liquidity visuals were displayed using:

  • Supply bars

  • Price history chart

  • Liquidity distribution

  • Token growth trend (e.g. 34.65% price change)

This required translating heavy blockchain data into simple UI components.

♿ Accessibility Considerations
♿ Accessibility Considerations
♿ Accessibility Considerations

Despite the complexity of DeFi data, I ensured:

  • WCAG AA color contrast

  • Large tap targets for mobile staking actions

  • Icon + label pairing for all important data

  • Keyboard-friendly table navigation

  • Supports screen readers on pool tables

Despite the complexity of DeFi data, I ensured:

  • WCAG AA color contrast

  • Large tap targets for mobile staking actions

  • Icon + label pairing for all important data

  • Keyboard-friendly table navigation

  • Supports screen readers on pool tables

Despite the complexity of DeFi data, I ensured:

  • WCAG AA color contrast

  • Large tap targets for mobile staking actions

  • Icon + label pairing for all important data

  • Keyboard-friendly table navigation

  • Supports screen readers on pool tables

🧪 Usability Testing & Feedback (Synthetic)
🧪 Usability Testing & Feedback (Synthetic)
🧪 Usability Testing & Feedback (Synthetic)

Tested the dashboard with 12 users (crypto beginners to experienced traders).

Findings:

  • Users loved the unified TVL + chain data in one place

  • Sorting APR was a “top priority” feature

  • Users struggled less with multi-chain switching compared to other DeFi apps

  • Staking flows became significantly simpler

Tested the dashboard with 12 users (crypto beginners to experienced traders).

Findings:

  • Users loved the unified TVL + chain data in one place

  • Sorting APR was a “top priority” feature

  • Users struggled less with multi-chain switching compared to other DeFi apps

  • Staking flows became significantly simpler

Tested the dashboard with 12 users (crypto beginners to experienced traders).

Findings:

  • Users loved the unified TVL + chain data in one place

  • Sorting APR was a “top priority” feature

  • Users struggled less with multi-chain switching compared to other DeFi apps

  • Staking flows became significantly simpler

🏁 Outcome & Impact
🏁 Outcome & Impact
🏁 Outcome & Impact

The redesigned Figenta platform created:

📌 1. A clear trading-style dashboard

Suitable for managing NFTs, tokens, cross-chain actions, and staking.

📌 2. Simplified multi-chain UX

A complex Web3 product feels intuitive even for beginners.

📌 3. Improved data clarity

Charts and tables transform raw blockchain data into clean visual insight.

📌 4. A scalable DeFi design system

Reusable components support rapid feature expansions.

The redesigned Figenta platform created:

📌 1. A clear trading-style dashboard

Suitable for managing NFTs, tokens, cross-chain actions, and staking.

📌 2. Simplified multi-chain UX

A complex Web3 product feels intuitive even for beginners.

📌 3. Improved data clarity

Charts and tables transform raw blockchain data into clean visual insight.

📌 4. A scalable DeFi design system

Reusable components support rapid feature expansions.

The redesigned Figenta platform created:

📌 1. A clear trading-style dashboard

Suitable for managing NFTs, tokens, cross-chain actions, and staking.

📌 2. Simplified multi-chain UX

A complex Web3 product feels intuitive even for beginners.

📌 3. Improved data clarity

Charts and tables transform raw blockchain data into clean visual insight.

📌 4. A scalable DeFi design system

Reusable components support rapid feature expansions.

  • More Works More Works

03

//FAQ

Concerns

Frequently

Asked Questions

01

What type of projects do you work on?

02

Which industries do you specialize in?

03

Do you design and develop from scratch or work with existing systems?

04

How long does a typical project take?

05

Can you handle both frontend and backend development?

06

Do you work with startups as well as established companies?

07

How can I get started working with you?

03

//FAQ

Concerns

Frequently

Asked Questions

01

What type of projects do you work on?

02

Which industries do you specialize in?

03

Do you design and develop from scratch or work with existing systems?

04

How long does a typical project take?

05

Can you handle both frontend and backend development?

06

Do you work with startups as well as established companies?

07

How can I get started working with you?

//FAQ

Concerns

Frequently

Asked Question

What type of projects do you work on?
Which industries do you specialize in?
Do you design and develop from scratch or work with existing systems?
How long does a typical project take?
Can you handle both frontend and backend development?
Do you work with startups as well as established companies?
How can I get started working with you?

03

//FAQ

Concerns

Frequently

Asked Questions

01

What type of projects do you work on?

02

Which industries do you specialize in?

03

Do you design and develop from scratch or work with existing systems?

04

How long does a typical project take?

05

Can you handle both frontend and backend development?

06

Do you work with startups as well as established companies?

07

How can I get started working with you?

Let'S WORK

TOGETHER

BASED IN WEST AFRICA,

AFRICA

PRODUCT Designer
+ Framer Developer

Based in WEST AFRICA, I’m a product designer and full-stack developer crafting intuitive, high-performance digital experiences. My work blends minimalist aesthetics, elegant typography, and modern web technologies to create designs that are as functional as they are beautiful.

Let'S WORK

TOGETHER

BASED IN WEST AFRICA,

AFRICA

PRODUCT Designer
+ Framer Developer

Based in WEST AFRICA, I’m a product designer and full-stack developer crafting intuitive, high-performance digital experiences. My work blends minimalist aesthetics, elegant typography, and modern web technologies to create designs that are as functional as they are beautiful.

Let'S WORK

TOGETHER

BASED IN africa, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

BASED IN WEST AFRICA,

AFRICA

PRODUCT Designer
+ Framer Developer

BASED IN africa, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.

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