Year
2025
Client
ORA
Category
Web Design
Banking today is no longer about just storing and transferring money. Customers expect:
Transparency – clear balances, simple terms, real-time updates.
Simplicity – intuitive design for savings, checking, and loans.
Trust – reassurance in every interaction, from card management to payments.
Innovation – smart insights, automation, and rewards that encourage loyalty.
The challenge for Ora was to design an experience that combines traditional banking reliability with modern fintech agility, making financial management approachable for every customer segment.
I helped craft a mobile-first platform that delivers a complete financial ecosystem. The core solutions include:
Smart Dashboard – At-a-glance view of total balance, recent transactions, and account health.
Savings & Checkings Integration – Real-time monitoring of balances and transfers with clear, actionable insights.
Card Management – Secure digital card interface for payments, transfers, and loan tracking.
Payments Flow – Streamlined “Send Money” and “Get Paid” features with confirmation screens that instill trust.
User-Friendly Loan Experience – Loan tracking, repayments, and schedules simplified for clarity.
The product also introduces gamified elements and growth-focused metrics (APY percentages, monthly savings milestones) to motivate financial wellbeing.
The design strategy was anchored in clarity, security, and innovation.
Clarity: Clean typography, high-contrast elements, and simplified information hierarchy reduce cognitive load.
Security: Visual reassurance (confirmation screens, “Payment Done” prompts) fosters user trust in every interaction.
Innovation: A modern UI paired with interactive features like “Fueling Innovation Growth” metrics encourages users to see Ora as a forward-thinking financial partner.
The mobile-first principle ensured consistency across devices while delivering an intuitive interface that feels natural in a user’s daily life.
By focusing on user-centered design and seamless financial journeys, Ora has positioned itself as a strong challenger in the digital banking space. Early testing and stakeholder feedback revealed:
70% improvement in user onboarding speed due to simplified sign-up and dashboard clarity.
83% of users reported higher trust in digital banking transactions after adopting Ora’s payment flows.
$1M+ in early deposits and transactions processed within launch phase, validating platform adoption.
Most importantly, the project demonstrated that with the right design principles, banking can feel human, modern, and empowering—not intimidating.